If you’re an entrepreneur, having a distinctive personal brand can lead to more income and expanded influence in the marketplace. You might not know where to start, though, so we at Vortex Management Group would like to offer a few simple and helpful suggestions:
- Create a Vision: This is the logical starting point, because you need to home in on the image you want to convey and what you want to accomplish. You must determine who you want to reach with your brand as well, so think long and hard about your target demographic.
- Build a Personal Website: Use your full name as your own personal URL, and don’t go overboard on design features. We at Vortex Management Group encourage you to keep your site streamlined and user-friendly, because no one wants to waste time wading through clutter.
- Collect Info: Your website will enable you to collect email addresses, and you can then compile a mailing list with the assistance of a service like MailChimp. From there, you can offer regular updates on your products and keep customers updated on upcoming promotions.
- Start a Blog: Sharing your unique perspective on your industry is a great way to connect with people and communicate your vision to a wide audience. As your operation grows, you can add extra writers and editors to keep the blog going strong.
Our team at Vortex Management Group recommends these steps if you want to create your personal brand from scratch.